Visual identity
In 2025, Malnava College unveiled a new visual identity—preserving century-old traditions while emphasizing the institution’s modernity.
Malnava College’s slogan: In Step with the Times
The new brand of Malnava College was inspired by the white gates through which, for decades, ambitious people have stepped into their future. The gates mark the boundary between today and tomorrow, between dreams and skills, between uncertainty and confidence.
The Brand or Visual Identity Manual defines the fundamental principles of Malnava College’s visual identity and the procedure for their use in various communication materials. Its goal is to ensure a unified, consistent, and professional visual and content-based representation of the college’s image, strengthening its recognition, reputation, and value in communication with the public, partners, and students.
The Brand Manual serves as a guideline for college staff, design and content developers, printing houses, marketing agencies, as well as other partners involved in the development of Malnava College’s communication materials. The authors of the brand story and new visual identity: Marta Vorkale and Katrīna Bartkeviča from the creative studio "Sistering".
On October 8, 2025, Malnava College hosted a presentation of the visual identity and the opening event for its 105th anniversary year. The anniversary year was symbolically opened with a fire ritual that lit the way for a new beginning and unity.
The development of the visual identity was funded from the budget of the European Union’s Recovery and Resilience Facility with co-financing from the state budget, under Project No. 5.2.1.1.i.0/2/24/I/CFLA/002 "Strengthening the Institutional Capacity of LBTU for Excellence in Studies and Research." The aim of the project is to implement structural changes at LBTU to promote excellence, the quality of higher education and science, the efficiency of resource allocation, and international competitiveness.
